Case Studies
Resume
This is the UX and brand strategy behind the design of Disney’s single sign-on.
Client:
Creating actionable guidance for product design teams.
Check out the results ->
PROJECT TYPE
UX strategy
UX/UI design
User research
MY ROLE
UX strategy lead
UX/UI designer
THE WORK
Quantitative research
UX audit
Design principles
UX/UI design
OUTCOME
Integrated into universal single sign-on feature across 8 Disney-owned digital properties
The challenge: Disney's log-in experiences were siloed and users were not aware of the breadth and connection between portfolio brands.
Each Disney brand had employed a slightly different approach to their login and account creation experiences.
Some experiences were co-branded with Disney, while others showed no indications of a connection to other brands in the portfolio.
Research: We conducted a user survey to identify common expectations of a single sign-on feature and potential pain points at launch.
Users reacted to login and account creation screens with varying levels of brand elements (e.g., logos, color, copy).
The work: We synthesized our findings into three design principles and presented recommendations for how they could best be applied.
Establish brand hierarchy:
Elevate the primary brand, while educating users on all that can be accessed through their single credentials.
Incorporate reassurances:
Find opportunities to set and reinforce the right expectations - providing clarity for those who need it.
Leverage existing commonalities:
Utilize common elements (e.g., components, color-usage) to bring familiarity to something new.
Outcome: Individual brands have launched their single sign-on experiences, based on design requirements and our recommendations.
Next:
Crafting the information architecture for Max ->
