This is a case in how to translate business strategy and data into product decisions.

Client:

A successful collaboration between Brand, Marketing,
and Product within a large organization.

PROJECT TYPE

UX strategy
Brand architecture

MY ROLE

UX lead
UX/UI designer
Brand strategist

THE WORK

UX audit
Brand architecture
User flows
UX/UI design

OUTCOME

Identified and designed 19 features currently in testing  with consumer and enterprise users

This work is in-progress and confidential, so here are some highlights from our approach:

01
To get up to speed with Indeed’s product and marketing strategy, we reviewed existing user flows, key objectives, and current roadmaps.
Our core team included product leaders from across the organization who shared relevant documents and insights.
02
We conducted qualitative interviews to map areas of opportunity for the brand and product throughout the job seeking journey.
We visualized the perceived essentiality of different brands at touchpoints along a cyclical job seeking journey.
03
We identified specific touchpoints that could address these opportunities through increased brand presence or nudges to another feature.
These touchpoints are located within both product and marketing experiences.
04
Based on these touchpoints, the Indeed Product team is running a series of tests to determine impact on key objectives prior to implementation.
Successful tests will be implemented with proven impact for both Product and Brand objectives.